What is Incoterms?
Updated: 5 March 2026
Incoterms are standardised international trade terms published by the International Chamber of Commerce that define who — buyer or seller — is responsible for transport, insurance, customs clearance, and risk transfer during the delivery of goods. They are expressed as three-letter codes such as EXW, FOB, DAP, and DDP. The choice of Incoterm directly affects your total landed cost and your exposure to transport and customs risk.
How does incoterms work?
Incoterms have existed since 1936 and are updated every ten years; the current version is Incoterms 2020. They are globally recognised and substantially reduce misunderstandings in cross-border transactions.
The most widely used Incoterms in business procurement are: EXW (Ex Works), where the buyer collects goods from the seller's premises and bears all costs and risks from that point; FOB (Free On Board), where the seller loads the goods onto the vessel and risk transfers to the buyer at that point; DAP (Delivered at Place), where the seller delivers to the agreed destination, uninsured; and DDP (Delivered Duty Paid), where the seller handles everything including customs duties and import taxes.
The choice of Incoterm therefore determines who pays for transport, who bears the risk if goods are damaged in transit, and who handles customs formalities. Under EXW the buyer carries most of the risk; under DDP the seller does.
For businesses purchasing hotel inventory, equipment, or materials from overseas suppliers, the Incoterm choice is critical. An attractive purchase price can rise significantly once unplanned transport and customs costs are added. Without an explicit Incoterm, disputes about responsibility are common and costly.
Suppliers typically propose the Incoterm that favours them. Unless you negotiate, the default often places more cost and risk on you as the buyer than you may realise.
Why does this matter for SMBs?
In international procurement, Incoterms are rarely discussed proactively. Suppliers default to the term that suits them; buyers often do not notice until the landed costs arrive.
Knowing Incoterms allows you to compare international offers on a like-for-like basis. A FOB price from a supplier in Asia is not directly comparable to a DDP price from a European supplier without accounting for the additional costs. It also gives you a basis to negotiate terms that match your logistics capabilities and risk tolerance.
How to manage this correctly
- 1Agree and record the Incoterm explicitly in every international purchase contract
- 2Calculate the full landed cost based on the applicable Incoterm before comparing suppliers across borders
- 3Prefer DDP if you have limited experience with customs processes — it transfers that burden to the supplier
- 4Check that your cargo insurance coverage matches the Incoterm: under EXW and FOB, transport risk falls on you
- 5Confirm the supplier is referencing Incoterms 2020, not an earlier edition
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